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Social Media Publisher job in Buffalo

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Job Ref:  2503
Employer:  CGGVeritas
Country:  United States
City:  Buffalo
12/10/2016 21:00
The Role
The Social Media Publisher will support Synacor's strategy to reach new audiences and drive traffic through social media. He/she will be responsible for curating headlines, publishing portal content, writing and testing content, maintaining social media campaigns and analyzing performance metrics across multiple platforms. He/she will support client daily and regular newsletters.
  • Utilize trending tools and publishing tools for scalable results across multiple platforms and portals.
  • Identify trending stories and promote content through social media.
  • Write engaging headlines and copy to drive traffic back to client portals.
  • Support and create comprehensive social media strategy to increase visibility and traffic.
  • Boost and analyze top performing posts in real time to maximize exposure.
  • Measure daily results and track key performance indicators.
  • Use creative thinking to analyze performance metrics and recommend strategies to improve effectiveness of social media campaigns.
  • Monitor trends in social media tools, design and strategy.
  • Implement an editorial calendar to manage content and plan timely campaigns.
  • Contribute to client newsletter and marketing campaigns.
  • Other publishing duties as assigned.

About You
  • Degree in marketing, communications or related field required.
  • Extensive knowledge and understanding of social media platforms, metrics and tracking.
  • Demonstrated experience in digital media with an emphasis on measuring social media presence.
  • Proven track record of driving engagement on social media.
  • Ability to write effective copy in a variety of styles (i.e. Web portal, social media and marketing)
  • Excellent written and verbal communication skills.
  • Experience with Facebook Ads Manager and Twitter Ads is a plus.
  • Practices superior time management in a fast-paced environment.
  • Comfortable in a fast paced environment with frequent feedback and real-time changes.
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