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Senior Data Planner job in South East London

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Job Ref:  204672499
Employer:  cv-library.co.uk
Job Type:  Permanent
Country:  United Kingdom
City:  South East London
18/10/2016 14:19
Merkle | DBG is a data and tech company. By using data to make what we call 'compelling connections' across technology, channels, devices - and people - we are able to create better experiences. Because better experiences make people happier. And after all, positive customers create positive growth.

Role Overview:
An exciting opportunity exists for a Senior Data Planner with Campaign Planning and Insight Enablement experience to work with the Merkle | DBG Client Partners and most seasoned strategy, insight and management consultants to efficiently enable businesses to realise their growth opportunities and solve their business issues.

The Planner will have client engagement and delivery oversight responsibilities so will need:
- An understanding of data and its marketing application
- An ability to communicate business requirements and marketing needs
- A track record in improving campaign and analysis processes and outcomes
- Experience in setting multi-discipline teams' plans and priorities to maintain productivity and efficiency

Please note - circa 2 days a week required to be based out of Milton Keynes, please only apply if comfortable with this. The rest of the week to be spent in London.

Key Responsibilities:
- Building relationships with key stakeholders and clients team and partner agencies to provide and improve data-led strategic insights and data planning functionality
- Introduce and maintain the processes necessary for the application of insights
- Assess the value of embedding insights and prioritise activities based on impact
- Capturing insight requirements preparing analytics briefs for insights and reporting development
- Provide prioritisation recommendations based on source, type of request and business benefit
- Maintain CRM activity roadmaps for insight delivery and application into CRM contact strategies
- Producing overviews of detailed communication plans, their selection criteria's and flows
- Documenting and distribution marketing definitions to operational teams and the clients
- Contributing to documentation for sales pursuits, for strategic, planning and analytical projects
- Overseeing campaign test & learn deliverables and report/dashboard creation to track KPI's
- Handling and protection of Merkle | DBG information, reporting security events and implementing appropriate policies and procedures

Essential Skills:
- Circa 6+ years' experience providing insights, campaigns and planning functionality
- Circa 3+years' experience in an agency, consultancy or a supplier background
- Passionate about data and its application into eCRM and CRM strategies
- Identification of CRM opportunities to leverage customer info
- Overseeing the development of segmentations to enable business to understand the value of key customer types, and their behaviours and needs.
- Ability to translate reporting, & campaign results into actionable insights
- Documenting and communicating client objectives and requirements and presenting to client stakeholders and influencers data driven ideas and conclusions
- Experience of driving innovative contact strategies and identifying customers life stage journeys
- Methodical with excellent attention to detail
- Advanced Excel user capable of building dynamic scenario planning tools for Proofs of Concept/Economic Value propositions / Waterfalls visuals
- Advanced PowerPoint user capable of efficiently producing slides to present findings

Desirable Skills:
- 2-3yrs Analytical Package experience : SAS / SPSS / FastStats
- 1-2yrs Client Side experience
- Digital data planning experience (web/social) to complement traditional planning
- Briefing campaign developers, creative agencies and technology teams on dynamic content, selection and testing requirements
- Briefing and sourcing date from 3rd party suppliers
- Produce the customers buying cycle and lifecycle journey and the CRM vision

Merkle | DBG does not discriminate against job applicants on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnic or national origin, religion or belief, sex or sexual orientation. Experience stipulated in this job description serves as a guide only and all applications will be consider on their merits, irrespective of experience
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