Search Jobs

Hold CTRL to choose multiple sectors (up to 3)


Hold CTRL to choose multiple sectors (up to 3)

Head of Digital Outreach job in Edinburgh

  • Show me jobs like this one
  • More jobs from this recruiter
  • Email this job to a friend
  • Print this job
Job Ref:  429600191
Employer:  Adzuna
Job Type:  Permanent
Country:  United Kingdom
City:  Edinburgh
Post Code:  EH3
Salary:  From £40,000 to £45,000 per annum £40-45k + Pension + Health Care
23/09/2016 02:57
Head of Digital Outreach Our client is looking to recruit a Head of Outreach in Edinburgh to join a growing Outreach and Digital PR team. This is a strategic, partially client facing role that will mean that you work closely with the Strategy and Content team & be a key part the development and delivery of effective content and outreach strategies. The key to this role would be ensuring the content the agency produces is reaching the right audience. As a Head of Digital Outreach you will: · Have a well-established online network with influential bloggers and journalists, and will use these · relationships to implement content and link building strategies. · Have SEO knowledge of search engine algorithms is crucial. · Experience of being responsible for PR/content/outreach campaigns and delivering tangible results. · Work closely with internal teams, including editorial, strategy and client relations, and third parties to · develop and deliver exceptional content strategies for clients · Maintain and build relationships with key publishers / press contacts, determining what content they · wish to see and feeding this back to internal teams / clients · Coordinate internal teams, ensuring rich and supporting content are in sync, thematically and · chronologically, and that content for outreach is written and approved to deadline · Run all aspects of outreaching content, including the writing and distribution of press releases, · arranging placements and effective reporting · Provide strategic guidance to clients and teams on best practices for the promotion of branded · content and marketing campaigns to the media · Reviewing and developing the agency's PR planning and outreach processes and tools · Manage and mentor a small team of digital PR and outreach specialists · Work with the agency Insight team to develop a KPI and reporting framework Skills - Head of Digital Outreach • Bachelor's degree in English, Journalism, Public Relations or related communications field • Experience managing a team • Experience of SEO tools and analytics platforms • A good understanding of other aspects of online marketing including PPC, online PR and paid social • A love of devising the perfect spread sheet Must haves • A strong track record of earning PR coverage across mainstream media and digital publishers • Demonstrable evidence of key journalistic relationships • Excellent understanding of Digital PR and blogger outreach platforms (e.g. Gorkana, Buzzstream) • A broad and up-to- date understanding of SEO, Social Media & Content Marketing • 3 years client-facing agency experience • Professional, confident and friendly manner in business situations • Superb oral communication skills • Excellent organisational skills • Conversant in Microsoft Office This job was originally posted as NA
Copyright © Rengineeringjobs.com Job Board 2011  | Powered by JobMount Job Board Software