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Mobile Marketing Manager - (Location: Vancouver, BC) job in Vancouver

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Job Ref:  e7f3943b22
Employer:  Direct Solutions - Canada
Country:  Canada
County/State:  British Columbia
City:  Vancouver
10/10/2016 09:30
Job Description:

Cedars is looking for a Mobile Marketing Manager to further optimize the success of our mobile team. If you think in cross-device campaigns and dream in responsive viewports, then chances are you have our attention.


• Monitor, track and report on digital/mobile marketing metrics

• Develop and manage mobile and mobile app marketing strategies

• Ensure campaigns meet specific acquisition goals

• Analyze and optimize campaign development and results

• Manage and execute paid search strategies and tactics for both desktop and mobile platforms

• Execute various media buys via platforms to drive optimization and reach acquisition goals, including mobile ad networks, Facebook, Twitter, LinkedIn and mobile search

• Conduct keyword analysis/research for PPC campaigns; work with account team on client-level campaign strategies

• Manage all aspects of campaign optimization, including ad copy writing and testing, position, geo targeting and other A/B tests

• Management of daily, weekly, monthly and quarterly reporting from both internal and external data sources

• Manage specific budgets for digital/mobile marketing activities to ensure optimal deployment

of resources and accurate and timely reporting of incurred costs for financial reporting

• Analyze the results of Digital Marketing related activities and campaigns and make

recommendations for optimization of advertising spend, campaign tactics and website content enhancements

Candidate Must:

• Understand, and is comfortable taking a leading role in mobile marketing strategy, understand Google Analytics and media analytics platforms

• Can custom configure tracking and reporting

• Have understanding/knowledge of SEM, AdWords, Facebook Ads and conversion optimization

• Experience with SEO tools including Google Webmaster, Moz & Brightedge

• Experience with media buy & optimization, strong negotiation skills

• You are results-driven and have a passion for pursuing audacious goals

• You have a positive, "can-do" attitude and are comfortable working in a flat, dynamic and culturally diverse team

Company Description:

Cedars Online is the web division of the Cedars Group, a well-funded, fast-faced, and energetic collection of entrepreneurs with offices all over the world. We are situated in the heart of Coal Harbor, Downtown Vancouver.

We thank all applicants for applying; however, only those selected for an interview will be contacted.
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