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Marketing Manager job in Toronto

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Job Ref:  5bd35ff63
Employer:  Direct Solutions - Canada
Country:  Canada
County/State:  Ontario
City:  Toronto
09/10/2016 23:12
Job Description:

Do you love to create branding strategies through smart social media? Are you passionate aboutmarketing metrics and devising tactics to attract a new consumer base? Do you want to innovatemarketing processes while helping to grow a business to a new level of success?Penguin Basements Ltd. is looking for a Marketing Manager to join its corporate team in North York,Ontario. As the Marketing Manager, you will be responsible for providing strategy, focus andguidance for the marketing and creative services. The Manager will plan, coordinate and execute afundamental marketing approach, the most appropriate and effective strategies and tactics to growthe business. A key component of this role will be to publicize corporate activities through the mostappropriate mediums, measure marketing returns on investments (ROIs) and increase brandawareness through social media. The success of the incumbent will be measured by the success ofdeveloping market research to identify and capitalize on market opportunities, evaluating marketreaction to advertising and adjusting marketing strategies to reflect changing market andcompetitive conditions to increase exposure and NA does your week look like?No day, week or month is the same, one day you'll write and edit content for an online publication,the next you'll research and provide recommendations for industry-leading marketing techniques tobroaden the consumer base and reach a new audience. You will be coordinating and attending homeshows and conventions to build a network and maintain relations with customers. You will help theconstruction and sales teams build great rapport with customers resulting in positive online reviewsand great word of mouth promotion. As the marketing guru, you will recommend communication,public relations and branding strategies and tactics linking them to the overall guest experience. Ifyou have a "can-do" attitude, solid analytical skills and want to be part of an incredible team - checkout the detail list of responsibilities below!What you'll do: Support and provide recommendations for developing the annual marketing plan for theorganization; for strategic and tactical market planning, market research programs, field forceactivities, and focus/direction of the marketing budget Create a strategy around the Company's social media and public relations presence and directprograms to improve social media reputation and recognition Implement a public relations and brand building plan which will increase company exposure inthe Ontario market Maintain relations with customers by organizing and developing specific customer- relationsprograms; determining company presence at home shows, conventions, trade associations, andseminars and coordinating activations at events Provide short- and long-term market forecasts and reports by directing market researchcollection, analysis, and interpretation of market data Provide recommendations and influence present and future products and service offerings bydetermining and evaluating current and future market trends Work closely with the Company's Sales team; enabling them to meet their sales and revenueobjectives by providing them with appropriate tools, materials and presentations Achieve financial objectives by preparing an annual budget; scheduling expenditures; analyzingvariances; initiating corrective actionsWhat we need:  University or college degree/diploma in a field related to Marketing, Communications, PublicRelations and/or the equivalent in education and experience Certified Marketing Management Professional (CMMP) and Member in Good Standing with theInternational Institute of Marketing Professionals (IIMP) is a strong asset Minimum of five (5) years of progressive B2C marketing experience with a focus on webmarketing, social media/content management and public relations with a special emphasis onbrand building Strong experience with brand strategy, portfolio management, trade programs, media, productlaunches, budget management, pricing and forecasting Proven experience growing a small/mid-sized business to a mid/large-sized business in theOntario market through strategic marketing is a strong asset Marketing experience within the construction and/or renovation industry is an assetOur ideal candidate: Enjoys writing and content management Embraces social media and "gets it" Is extremely likeable Understands what makes people tick Is organized and goal oriented Loves analytics, numbers, and measurement Is constantly thinking outside the boxThis is a full time, salary position based at the Penguin Basement Limited office - 906 MagneticDrive, North York, ON M3J 2C4. The hours of work will vary and could include days, evenings NA what's the first step to your exciting new career with Penguin?We are accepting online applications and welcome all qualified people interested in this NA we appreciate and value all applicants, only those who will be selected to interview will NA Basement Limited is committed to supporting an inclusive, barrier- free recruitment andselection process in a work environment where all employees feel valued, respected and supported.

Company Description:

Penguin Basements is a full-service Basement Renovation Company. Although our specialty is Basement Renovations, we also have the know-how and skill to handle all your waterproofing needs, as well as cut outs for egress windows. (Concrete cuts to fit legal size windows) You'll find hundreds of satisfied customers all across Southern Ontario. Transforming damp, musty and wet basements into comfortable, dry, living spaces is what we do best. But what's even better, we do it through a cost-effective, patented solution that works for your home or business and within your budget. Our experienced, trained professionals make it easy for Penguin Basements to stand behind every job with a Certified Lifetime Transferable Warranty.
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