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Product Marketing Manager job in Kemptville

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Job Ref:  e3853d97
Employer:  Direct Solutions - Canada
Country:  Canada
County/State:  Ontario
City:  Kemptville
13/10/2016 23:14
Job Description:

Position: Product Marketing Manager We are looking for a Product Marketing Manager to bring these new products to market and drive their adoption. Managing the global product strategy, he/she will analyze and define product positioning, market segments and other requirements to ensure successful product performance throughout their lifecycles. As the expert in buyers, how they buy and their buying criteria, the Product Marketing Manager transfers knowledge to the various sales channels. The individual will be the company's source for market information and will apply this knowledge in sales tools and customer-facing documents. The successful candidate will have extensive experience in marketing industrial software products, including key trends, cloud-based solutions and revenue models. Responsibilities · Develop product positioning and messaging that differentiates products from competitive offerings · Work with Product Management and Development to determine which products or product features get built · Plan marketing efforts to maintain demand through the product lifecycle · Track the contribution of the products to business: revenue, growth, ROI, profitability, market penetration · Conduct market analysis to define vertical markets, market segments, target customers, their requirements and plans to reach them through marketing efforts · Plan the launch of new products and releases and manage the cross-functional implementation of the plan · Identify the requirements for and oversee the creation of the appropriate collateral and marketing material · Monitor markets and product features to ensure product remains viable and competitive and that messaging and positioning are still appropriate to differentiate from competitors · Identify and develop partnerships and alliances to get products to market · Be the go-to person for Sales for information, demos, etc. Requirements · Engineering degree (electrical or controls preferred) · Minimum of five years' experience in technical product marketing of software solutions for manufacturing or related fields · Some experience with hardware products would be considered an asset. · Experience in market analysis, definition and segmentation · Excellent people and management skills to interact with colleagues, cross-functional teams and third parties · Very strong written communication skills · Experience working with sales, customers, and market influencers to gather insights. · Knowledge of manufacturing processes, test and instrumentation systems and product quality assurance

Company Description:

Bryant Bureau is a full service staffing firm specializing in the recruiting for many different disciplines including Engineering, Human Resources, Marketing, IT, and Management for a variety of industries such as Automotive, Aerospace, Medical Device, Construction, Petrochemical, Packaging, Paper, Consumer Products and many others.

National Office of the Year for 2011, 2012, 2013 and 2014!
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